The start of Coaching Suicide Awareness (CSA) dates to 2017. During an event for the International Coaching Federation (ICF), Michael realized: “we tell coaches they must do something if the client says suicide, but we don’t tell them what to do.” Since then, dozens and dozens of suicide intervention training sessions have been given in coach training meetings around the world. Since 12 January 2020, CSA is a registered non-profit in Colorado, USA, and is am approved 501(c)3.